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  • 11 Important Business Documents You Should Always Keep

    11 Important Business Documents You Should Always Keep

    There are certain business documents that are required by law for you to keep on hand for your business and others that are just best practice to hang on to.? Making sure you have efficient document management methods and tools can help ensure you have them in place when you need them.

    Improve Customer Experience ROI With These Tips

    Improve Customer Experience ROI With These Tips

    Looking at your return on investment (ROI) to determine the effectiveness of any of your marketing strategies is very important.? Your customer experience ROI is no different and may even prove to be the most important.

    What is Customer Experience?

    Forbes defines customer experience as the perception your customers have of your brand.? ?This perception comes from all of the interactions they have with your organization, your customer service representatives,? your products, your website….everything.? And just one poor interaction can ruin a customer’s perception of your brand.

    Determining your customer experience rating currently and making a plan to improve that rating will increase customer satisfaction and ultimately help your organization succeed.? In order to determine your current customer experience rating, you’ll need to quantify it by figuring out your customer experience ROI.

    Top 20 Marketing Buzzwords in 2020

    Top 20 Marketing Buzzwords in 2020

    Marketing buzzwords seem to change with the wind these days.? However, keeping up with the most important ones can help ensure your marketing strategy stays on par with the competition.???

    Love them or hate them, they are here to stay…well, at least this list will stay until the next list comes along.? Nonetheless, here are the buzzwords you’ll want to learn for 2020:

    Nine Essential Metrics for Measuring Business Success

    Nine Essential Metrics for Measuring Business Success

    Success can be very subjective unless you put metrics to it.? On a personal level, people might define their own success as having a fancy car and a lot of money.? Others may define it as having a lot of friends and good health.? The same could be said for businesses.? A business may define its success as having a lot of revenue or having people who love to work there.? However, what if the revenue does not cover the expenses?? Or if the employees don’t actually have the skills you need?? For all of these reasons, it is imperative to have metrics for measuring business success.

    Below are the 9 essential metrics for measuring business success so you can track and analyze how your business is performing with actual data.

    11 Effective Ways to Respond to Customer Complaints

    11 Effective Ways to Respond to Customer Complaints

    One of the most important parts of engaging with customers on all of the various channels available to them is responding to customer complaints.? This is especially true with social media and the immediate-gratification society we all now live in. It’s easy to respond immediately to the positive comments on your social media channels or replying to reviews that are complementary to your company or products.? However, according to Harris Interactive, 79% of customer complaints posted online were ignored.

    In order to make sure you don’t miss out on any opportunities to engage with your customers and elevate your brand, there are things you can do to respond appropriately to customer complaints.? We’ve gathered eleven of the most effective ways to respond here.

    What is Customer Lifetime Value? How to Calculate it?

    What is Customer Lifetime Value? How to Calculate it?

    Customer lifetime value (CLV) is a metric that allows you to understand which customers are more likely to purchase, when, and how.? By having a better understanding of CLV, you can increase its effectiveness and increase your overall revenue by putting your focus on the right customers.

    An Ultimate Guide to Real Estate CRM

    An Ultimate Guide to Real Estate CRM

    According to SoftwareAdvice.com, 53% of real estate agents surveyed were using spreadsheets, email, or notepads to manage customer relationships.? This indicated that there was a lack of knowledge in the real estate field about how much customer relationship management (CRM) software could benefit them.? This blog will clarify many reasons why a real estate CRM would benefit your agency.

    Top 10 Customer Experience Trends for 2020

    Top 10 Customer Experience Trends for 2020

    What is Customer Experience?

    Customer experience describes how customers feel about your brand as a result of any of the interactions you have with them.? It can include everything from the image they see of the product they are considering for purchase to the reviews they see and customer service reps they encounter.? PwC found that 17% of customers will walk away from a brand after just one bad experience.? Customer experience is often underrated, but shouldn’t be overlooked, especially with all of the means to provide an improved customer experience in 2020.

    How to Get Top Quality Customer Feedback

    How to Get Top Quality Customer Feedback

    Considering customer feedback is essential to succeed in business today.? Luckily, there are numerous ways to collect such data, either by passively receiving it or actively seeking it out. There are many reasons to collect this information.? Some of it obvious, such as finding out what you are doing right and what you could be doing better.? Other reasons are less obvious, such as the fact that if you are noticeably seeking customer feedback, you must believe in your own products and sincerely want your customers to be happy with them.

    In order to collect customer feedback, you’ll want to find more than one method and make sure you have an effective means to compile, store, and access the information.? First, let’s take a look at some of the best ways to get quality customer feedback.

    Top 11 Customer Retention Trends and Predictions for 2020

    Top 11 Customer Retention Trends and Predictions for 2020

    The 2020 customer retention trends and predictions are here!? According to author and entrepreneur Neil Patel, it can cost up to 7 times more to acquire a new customer over retaining an existing one.? Let’s look at some ways to focus on customer retention with these trends and predictions:

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